Zara clothing : News and trends.

Zara Spring collection 2010

Zara came prepared for the spring summer with their new and way too adorable designs. Pastel colours and silky looks prevail. Good start for the coming summer season. The collection features an array of nice blazers, blouses and army-inspired jackets of khaki looks. We also feel a little middle eastern touch to the pans as you can see on the picture, that is a bit provocative for the western women, some might not like the harem looking girl, but, nevertheless, if you forget the boundaries of countries and cultures, it looks spacious and easy to wear, something summer-like. I am sure the British women would enjoy this style!

Great collection, can't wait to see it all in the stores!

Posted: April 6th, 2010

Zara clothing autumn-winter 2010

For the followers of Zara clothing, we will present the new trends of 2010 so you can prepare for the upcoming autumn-winter 2010 season. Trends in apparel are still renewing all over the world and this time Zara focuses on mini shorts that remain the must have this season and sandal style boots, especially for the fall, before it becomes cold in winter.

The new Zara clothing collection tends to neat white colours, one of the key elements that can be distinguished in costumes would definitely be the colour, keeping white as the main attribute and sleek black to contrast it all, with no other accessories or additions. As far as jeans are concerned, the denim will be the new king of the season as Zara styled it much like the short skirts and classic trousers. On the other hand, Zara clothing would remind us of vintage/retro style even through the details in pastel shades and some electric colours appeal to another tone.

We are referring to the styles that Zara shows and aims for to conquer its audience with a series of very glamorous and various garments. Although these items are not yet available in Zara stores, we can see that the new clothing is very pleasant to the senses, fresh and ideal for a distinguished woman, and that gives us the chance to show off the latest designs in this changing world of fashion. Just wait a while and find the clothing that you like. Zara never disappoints.

Posted: July 20th, 2009.

Zara sales spring-summer 2009 collection.

The summer sales are already here, and among the most highly anticipated are the sales at Zara stores. The popular Spanish fashion brand has joined the sales campaign that is currently on in almost all regions of the country. In the myriads of stores that Zara chain has in the main cities of the world, we find clothing with reduced prices, the interesting styles that Zara has proposed for this spring-summer 2009. Such as Zara Trafaluc Collection Spring-Summer 2009, the most economic and youthful Zara clothing, in addition to the other collection of the brand that belongs to Inditex group. In this collection we see light coloured clothing with an urban punk look, very comfortable to wear without complicating yourself too much.

Cigarette pants and shirts in light colours, black and gray vests, shorts and jeans wear. We will also see mini jackets and accessories as scarves, Victoria type slippers and Roman sandals.

Posted: March 23rd, 2009.

Zara ecological t-shirts

Whoever creates fashionable clothing dangerous to the environment, would now have to listen to what the new the line of organic cotton T-shirts of Zara Basic have to say. Such projects are part of a textile-making in terms with environmental awareness.

Reflecting the flexibility in its fashion, the Spanish fashion retailer Zara steps in as a leader, not just responding to the ecological demands of the planet, but also to the needs of wearing comfort: the organic cotton is perfect for this season of heat, as it allows your skin to breathe and not suffocate with the rigidity and tightness of other fabrics. These Zara ecological t-shirts became of great demand in the Northern Europe. Have you ever tried wearing a 100% environmental t-shirt? Well, its about time to visit your nearest Zara store.

Zara’s Unique Business Model

When shopping in a renowned clothes store and then trying to compare it to the Spanish chain Zara, you are more than likely not going to notice any differences in their business models. But on this count you would be very mistaken.

The Inditex owned Zara clothing empire sets itself apart from the competition by using a series of very clever building blocks in its business model. Instead of relying on numerous streams of data and then analysing them to death as do most major chains, Zara looks at what the customers are demanding in store and then attempts to deliver instantly. The company basically listens to what the store managers are telling them – straight from the horse’s mouth, as it were. While others rely on outsourcing and cheap labour, Zara takes pride in the fact that it can design from scratch and then manufacture any clothing item in less than five weeks. This obviously means that the chain will always be at the forefront of current fashion trends, leaving their rivals floundering in their wake.

This whole process of customer demand to final production has been fine-tuned to a tee by the company, with the store managers communicating directly with the Zara HQ in Spain. These store managers, by communicating in this way, directly contribute to the current fashion lines of the organisation as a whole. No other retail business can achieve anything like this.

Zara has managed to do away with the process of trying to forecast which fashions will prevail and when to release them to the stores, by following their very successful business model. Instead of high-tech analysis of all things between inception and manufacture, they rely on the intuitiveness and experience of their store managers and employees who have their “ears to the ground” as such to let them know the current fashion “mood” of the customers. This kind of data-gathering appears to be much more effective than the current trends of hi-tech analysis which can be rather hit and miss.